Booster Seat Saves Life

A booster seat is not a baby seat. That’s the safety message that a Detroit-based rap group is trying to convey to kids between eight and ten years old. Studies show that many children in that age group, known as ‘tweens’ who live in urban areas don’t often use a booster seat, which can help to save their lives. The booster seat raises them to the correct height in a car enabling the proper placement of a seat belt across the child’s chest. Slum Village is attempting to reach that segment through music by letting ‘tweens’ know that using a booster seat is “cool.” They’ve taken the safety message and put it in a hip hop song with the 4-Steps slogan, “sit, pull, cross, click!” Produced for General Motors by Medialink. Brought to you by SafetyTV Library. Life Has No Reset Button, Think Safety.
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